Privacy policy

What we collect

We collect the minimum needed to fulfil, deliver and support your order:

• Your name, mobile number and delivery address
• Your email address, if you provide one, for order confirmations, invoices and payment links
• Your order contents, past order history and payment status
• Your messages with the AI shopping assistant, if you use it
• The IP address the order was placed from, for fraud prevention only

Payments

All payments are processed by Paymob, a licensed payment provider. Your card or wallet details are entered directly on Paymob's payment page; they never pass through our servers and we never see or store them. We receive only the outcome of the transaction, its reference, and the last four digits of the card to help with support.

The AI shopping assistant

The assistant on our site helps you choose and compare products. To run it, your messages are sent to our AI provider, OpenAI, which processes them to generate replies; this processing may take place on servers outside Egypt. By using the assistant you consent to this processing and transfer.

We keep conversations for 90 days to improve the service and to follow up if you ask to speak to our team, then delete them. Please do not type sensitive data such as your national ID number, card details or passwords into the chat.

If you ask the assistant to connect you with our sales team, we record a summary of what you are looking for, the products you asked about, and your mobile number if you give it, so a team member can follow up. WhatsApp opens with a ready-written message that you send yourself.

The assistant's answers are guidance. The binding price and availability are those shown on the product page when you order, and any specification the assistant says comes from an outside source is confirmed by our team before you buy.

Who we share it with

We never sell your data or share it with anyone for marketing. We share it only with the service providers needed to fulfil your order, and only as far as needed:

• The courier: your name, mobile number and address, to deliver the order
• Paymob: what is needed to complete the payment
• OpenAI: your messages with the assistant only, if you use it
• Our email provider: to send order confirmations and invoices
• Public authorities: where the law requires it

How we protect it

The site runs over an encrypted connection (HTTPS), and access to your data in our admin panel is limited to authorised staff. Account passwords are stored hashed with bcrypt and cannot be read or recovered by anyone, including us — and you can order as a guest without an account.

How long we keep it

We keep order and invoice records for as long as accounting and tax law requires, assistant conversations for 90 days, and account data while the account exists or until you ask us to delete it.

Your rights

Under Personal Data Protection Law No. 151 of 2020 you may know what data we hold about you and obtain a copy, have it corrected, ask for it to be deleted, and withdraw your consent to its processing. Contact us and we will respond within 30 days, subject to records the law requires us to keep. You may also complain to the Personal Data Protection Centre.

Cookies

We use local storage in your browser to remember your cart, language and your current assistant conversation, and a secure httpOnly cookie for the login session if you have an account. We use no advertising or tracking cookies.